SARAHSODA BRUMWELLSODA, THE PERSON & THE PROJECT “I’d like to refer to myself as an artist. But I find it comes with a certain attitude that I don’t possess. I am creative but am I a creator? A designer feels dry, linear, too mathematical for the emotional complexities of my practise. A maker, but of…
AANKSHIKA BHEEM / SAMANTHA WILLIAMSECHOES LOADING ECHOES LOADING investigates the roots of the climate crisis through a decolonization of dominant environmental narratives. ECHOES LOADING is informed by the theories of ecofeminism, placemaking and cultural ecologies. It is an exploration of the situated knowledge found within marginalized communities, in order to imagine the possibilities of a…
NADEEN BADRANFALASTINIYEH For my capstone, I have created a podcast highlighting Palestinian women, their achievements, and vibrant identities. Each episode includes an interview with a Palestinian woman that I find interesting, including an episode in which I tell my own personal story and why I chose to make this podcast. Due to the circumstances, I…
HELIA ABBASZADEHFREEDOM VS. SENSE OF BELONGING This collection contains two sets of triptychs that are self explorations of what it feels like to be an Iranian immigrant women living in 2021. These pieces have been created with collage and mixed media. These pieces are the reflections of a women who has moved 9 times to…
ANDRIANA HRESHCHUKA FOCUS ON YELLOW As a design and communication student, I have always found myself intrigued by the idea of how intangible elements such as colour correspond to purchase behaviours. In relation to a particular brand’s advertisement execution to purchase action, what are the particular notes that persuade me to go through with that…
LEE HEWORLD TEA HOUSE BRANDING UPGRADE Replace the question “What is a brand” with “What’s not a brand.” Branding is ubiquitous. A brand can be anything and everything. Brand identity cannot be reduced to any particular aspect. A half eaten apple reminds you of Apple.Inc because the Cupertino-based company has a similar logo. It’s not…
LAURA FISHBAUMHELLO MY NAME IS For the creative component I developed a luxury fashion sticker brand called Hello, My Name Is. I applied the three digital luxury fashion marketing strategies of user experience, quality visual content, and digital relationships, established in my research, to the sticker brand’s approach to product design and social media. With…
KASSIDY FINUCANKIDDO KIDDO is an ode to the big kid. A book revolving around our love for the past, and how it may influence our personal style and outlook on ourselves as we grow up. During the pandemic we’ve seen a resurgence of 90’s and 2000’s culture and style, with many using nostalgia to escape…
BROOKE EASTCOTT/AINSLEY SANDERSSOCAIR Socair, which translates to rest or comfort; is a sustainable, fully transparent Canadian brand that is made for our customers with the commitment in building mental health awareness through each of our products. Our product-line and social media content use cognitive behavioural therapy to build fundamental techniques to aid in one’s understanding…
SUSANNA DINGCIENNA Cienna is a sustainable and affordable jewelry brand. Cienna’s main mission is to achieve sustainability and reduce the carbon footprint of the jewelry industry within the entirety of the brand – from product to packaging. Traditional fine metal jewelry (such as gold, silver) are very harmful to the environment as they require heavy…
